“If you give a child a book…” Book Giveaway!

WSFL-TV - Scripps Howard Foundation - Early Learning Coalition of Broward County


WSFL-TV (Channel 39: The CW) partnered with the Early Learning Coalition of Broward County (ELC Broward) for the “If You Give a Child a Book…” campaign with the Scripps Howard Foundation to fundraise and purchase NEW books for kids in our community. Employees at the TV station, along with their viewers raised over $10,700 to purchase almost 1,100 books for kids in Broward County. 

As part of the book campaign, on Tuesday, January 19,  ELC Broward and WSFL-TV surprised the students at Itsy Bitsy Kids Preschool in Tamarac with gift bags containing two books and a family activity guide for each of the children there. The Book Giveaway event was covered by WSFL-TV for their local news show and featured an interview with Chief Executive Officer of the Early Learning Coalition of Broward County, Renee Jaffe, the child care program director Ruth Gonzalez and parents to discuss the benefits of early literacy and boosting book ownership for families. 

“We’re so elated to have this opportunity to team up with WSFL-TV and Scripps Howard Foundation,” says Renee Jaffe, CEO of ELC Broward. Studies show parents and/or caregivers who read to their child at an early age, even as early as infancy, can have a positive impact on a child’s self-confidence and learning outcomes. We know that getting books into the hands of young children and having them read to them is going to better set them up for lifelong success. We’re proud to be part of this effort and will continue to find innovative ways to build a strong literacy foundation for young children across Broward County.”

Throughout the rest of the month, ELC Broward staff will be delivering books to more than 500 children in early learning centers throughout Broward County – to spark the love of reading to our youngest learners and their families. 

The E.W. Scripps Company owns several dozen TV stations across the country, including the recently acquired WSFL-TV. Each summer, the company has a campaign through its Scripps Howard Foundation called “If You Give a Child a Book…” where they partner with low-income schools and local nonprofit groups that work directly with children and families to raise money get books into the hands of local kids For WSFL-TV, this was their first year as a Scripps station, and they were eager to partner with the Early Learning Coalition of Broward County and for their first campaign.  

To watch the Book Giveaway segment, click here.

For information on partnership opportunities, please contact communications@elcbroward.org.